Speaker
Speaker Info
- Name
- Wendy Maas
- Organization
- Axon Healthcare
- Country
- The Netherlands
- Biography
- Wendy Maas is General Manager of Axon Healthcare. She started as a biomedical scientist with a passion to find new genes, molecules, etc. for treating hematological diseases. After 5 years she switched from the academy to a pharmaceutical company because she found the academy focused on publishing and wanted to have more impact on bringing the innovations to patients. This has been the common thread true her career. In the pharmaceutical industry she had different jobs form market access and reimbursement to policy always focusing on the next steps and challenges to realize access for patients to the innovations. In 2023 she made the switch from pharma to Axon Healthcare. Changing the focus on advising just one pharma company to advising almost all pharma companies in the Netherlands, but also other, public and private, stakeholders in healthcare in the Netherlands. Axon Healthcare helps you to look at the changing healthcare sector with a helicopter view and with an eye for the relevant details. We zoom in and out to provide insight and overview. Our mission is to do this for all stakeholders in healthcare. After all, only through collaboration and knowledge sharing between all parties in the healthcare ecosystem is it possible to realize these transformations. We do this objectively, independently and with an eye for all different perspectives (public & private), whereby we facilitate the dialogue between all stakeholders to ensure knowledge sharing and understanding. To do this, we bring together data, knowledge, information and news, which we filter, enrich, interpret and train. We help you from insights to strategy and implementation.
Photo
- Photo
Presentation Info
- Title
- Workshop: Patient Engagement
- Summary
- To build an inclusive, data-driven and value-based healthcare system that works for everyone — is that even possible? Wendy Maas (Axon Healthcare), Réka Deuten (Alliantie Digitaal Samenleven), and Teun Schutte (Budiyu) will guide an interactive session exploring how to make this shift happen. Today's system is built around professional data: clinical records, hospital metrics, and formal encounters. But that data is often siloed, scattered across institutions. And even if we manage to connect it, we're still missing one crucial piece — insight into the 363 days patients aren't in contact with the system. And objectively… that's where real life happens. Real health. Real challenges. Unfortunately, we have little knowledge of what works and what people need to stay healthy between appointments. If we want to make healthcare more personal, more effective, and more equitable, we need the full 360° view. Not based on assumptions or gut feeling, but on data that is shared, structured, and meaningful — to both people and professionals. Ongoing, digitally-enabled support can help us better understand daily realities — and guide people toward relevant and trustworthy information. But this raises an important question: Can a digital transformation support everyone — or are we willing to accept that some people will be left out? And if certain groups can't engage digitally, what does that mean for the data we collect and the conclusions we want to draw from it? What does that mean for solidarity within the system? During the workshop, we will explore how patient engagement adds value to the 363 days when no doctor is around — and to the health system as a whole. And how we ensure we don't leave some behind.
- Keynote
- Presentation
Info
- Info