Micah Hrehovcsik

Micah Hrehovcsik obtained his MA title at the HKU University of the Art Utrecht the first school to offer a course a game design and development course in Europe and currently researches applied game design for his PhD at Bournemouth University. His design and development experience includes work done in the mobile (wireless) industry where he worked on known franchises, such as the Mutant Teenage Ninja Turtles. At the HKU University of the Art Utrecht’s innovation studio he worked as a game design researcher on several pilot projects to demonstrate the cutting edge use of game design thinking in the domains of health, education and safety. One of these pilots resulted in an applied game that is now used to train Dutch mayors in crisis management. Furthermore, he is an experienced consultant having worked in Europe and Asia in a wide variety of domains, such as government, health, safety, and education. Currently, he is the founder of Game Architect Studios where he designs and produces smart engagements.

PRESENTATION

From Game Design to Service Design

From “game design to service design” is a talk that is meant to inspire a re-examination of the design, development and implementation of applied games. Through this talk I would like to discuss how game design influences more than the target audience, and how there are consequences for professionals and organizations. Ultimately, organizations that are serious about innovation need to be prepared to be flexible with their modus operandi when adopting new tools like games. During the talk I would like to highlight the possibilities of designing and developing applied games as services.