Chantal van Kruijsdijk is growth hacker in the DELA Innovation Lab. She is specialized in conversion optimization, user experience optimization and usability.
She has worked in Online Marketing for over 10 years and has lead several projects to improve customer experience for the customers of coöperation DELA.
Coöperation DELA wants to give more meaning tot he lives of it’s members (customers). And connect generations. So that’s why we are involved in the project with the Radboudumc and Games for Health.
DELA, Radboudumc and Game Solutions Lab recently started an innovative project to fight loneliness among elderly by using digital games. Currently more than 50% of the 1.3 million persons aged 75 and above in the Netherlands have loneliness complaints.
In a joint project, Game Solutions Lab and DELA are developing a digital gaming platform which aims to connect elderly and young people, starting with grandparents and their grandchildren. Researchers from Radboudumc develop research models in order to collect data and to validate game concepts and outcomes.
In this project the assets of complexity science and of the creative industry are combined. The project is now in the early stage of concept development. The presentation will show some inspiring results of tests with the target group.