Yuliya Chernenko

I’m working at Abbott Laboratories and developing my own games in my spare time. Games have always been my passion and when I found out there is a way to combine something I love with something that brings value and improves lives of many – I decided to move in that direction. My field of interest: Game Design in Health Applications/Games, Player’s Psychology.

PRESENTATION

Patient One Ready: how to engage players.
This talk is dedicated to engaging and understanding players, who are in the case for games for health are patient or well-being participants. Therefore, I believe there are some aspects of usual Games that creators and designers of Games for health can use to improve the engagement and retention of application’s users.

What is a game? What we can or should consider being a game? What’s the difference between a game and a gamified app? Importance of this part is that some applications in health don’t need to be a game, but a gamified application due to the simplicity of its goal. Whereas, applications with more complicated goals would need to integrate a game design deeper. Here I would also talk about current popular games and their mechanics and audience. The importance of demographics, as knowing your audience and your demographics is key to engaging the player. I would like to cover two approaches to understanding the types of the players. The most known approach is a Bartle taxonomy of players and an alternative model BrainHex. Finally, I would like to talk about the types of Health games and Health gamified applications.