Jeroen Boschma

Whether he was ‘working’ as a creative director, public speaker, youth marketeer, trendwatcher or as an artist: Jeroen Boschma has always believed that creativity can save the world.

His creative journey started in the ’80s, being part of the artist collective DNA – doing shows in Berlin, London and Los Angeles. His next adventure entailed introducing target-group marketing to the world, and in 1998 he founded Keesie, the first-ever youth marketing agency in Europe.

Furthermore, he has written, together with Inez Groen, the well-awarded best-seller Generation Einstein, and started together with youngsters a telecom provider called *bliep. This ended up winning the 2013 Dutch Startup of the year award.

Currently he is the creative partner of Games for Health.

PRESENTATION 2019 

Increation

A new revolutionary way to create something impactful.