Horst Streck



After changing his student life for a working career, Horst worked as an information expert within the Amsterdam local authorities for over 15 years. During this period he managed to expend his knowledge about ICT by following college in the evenings. Those where interesting years in which he developed several information systems for a highly respected healthcare organization. In 2001 he founded I Sioux Media Productions with two partners. This company was engaged in the entertainment industry from the start. With respectable firms wanting its service. RTL, Endemol, SBS, Eyeworks, Two Way Traffic, Pioneer, to name a few. This resulted in a substantial growth in a relatively short amount of time. In 2002 the company made its first step as a game developer. This led to a joint venture in which a skill gaming platform named Zigiz.com was created in 2004. The platform was successfully sold after a couple of years. In 2007 the company entered the casual games arena, with the brand Youdagames. Within two years this brand was known all over the world. Youdagames won the Dutch Game award in 2008, with two games and became best up-and-coming developer in 2009 in Seattle. Youdagames turned into an important player in the casual games industry in a relatively short period of time. As CEO he was -amongst other things- responsible for building strong relations with important partners and distributors within the industry. This has been one of the important reasons that the games of Youdagames are now played by a broad audience worldwide. In 2012 he stepped down as a CEO of Youdagames and became a member of the advisory board. He needed to follow his heart and started a new venture which is all about gamification and Horst Streck became a gamifier.

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    Presentation: Gamification: The silent revolution

    Gamification will change our environment. People love to play games. Over 5000 years ago people already played games. Hard to imagine, right? That’s why it’s fair to say: “it’s in our genes!” Organizations will apprehend this because organizations that apply gamification will be more successful than others. All we gamifiers have to do is change the landscape; one organization at a time. Gamification will change: the educational environment, the business environment, the working environment and more.