We are proud to present our keynote speakers:
Ben Sawyer

Ben Sawyer is president of Digitalmill, Inc. a Portland, ME based consulting he helped found in 1997. Digitalmill has worked on a number of game projects and served as producer for the Virtual U project, a serious game-simulation about university management that was an Independent Games Festival finalist in 2001.Sawyer is also the author and producer of several books on games and game development and now serves as the at-large editor on game industry book titles for Paraglyph Press. In addition Sawyer’s firm produces market research on the games industry for private clients and DFC Intelligence – a well known research firm focused on the games industry.
Sawyer was the volunteer producer of the first Serious Games Summit held at the 2004 Game Developers Conference.
Dr. Bertalan Mesko, MD, PhD

Bertalan Mesko, MD graduated from the University of Debrecen, Medical School and Health Science center in 2009 and started PhD in the field of clinical genomics. He is the managing director and founder of Webicina.com LLC, the first free medical social media guidance service for patients and medical professionals. He speaks at prestigious conferences; covers online international events and is a health 2.0 consultant for pharma and medical companies. Healthspottr.com included him in the Future Health Top 100 list.
He is the author of the award-winning medical blog, Scienceroll.com and the educator of the Medicine and Web 2.0 university credit course which is the first of its kind worldwide.
He was mentioned in Al Jazeera, Nature Medicine, the New York Times, British Medical Journal and Wired Science, among others. He is a member of the Kairos Society.
Prof. Dr. Melvin Samsom

Chairman of the board UMC St Radboud starting September 2011
Prof. Dr. Nassir Navab

Prof. Dr. Nassir Navab is a full professor and director of the institute for Computer Aided Medical Procedures (CAMP) at Technical University of Munich (TUM) with a secondary faculty appointment at its Medical School. He is also acting as Chief Scientific Officer for SurgicEye GmbH.
In November 2006, he was elected as a member of board of directors of MICCAI society severing until February 2011. He has served on the Steering Committee of the IEEE Symposium on Mixed and Augmented Reality between 2001 and 2008. He is the author of hundreds of peer reviewed scientific papers and over 50 US and international patents. He is the associated editor of several scientific journals including IEEE TMI and Medical Image Analysis. He received the Siemens Inventor of the Year award in 2001 for the body of his work in interventional imaging and the SMIT technology award in 2010 for his inventive contributions to Camera Augmented Mobile C-arm and Freehand SPECT technologies.
Dr. Adam Gazzaley, MD, PhD

Adam Gazzaley was born and raised in New York City. He obtained an M.D. and a Ph.D. in Neuroscience at the Mount Sinai School of Medicine in New York. He completed clinical residency in Neurology at the University of Pennsylvania, followed by postdoctoral training in cognitive neuroscience at UC Berkeley.
Dr. Gazzaley is the founding director of the Neuroscience Imaging Center at the University of California, San Francisco, an Associate Professor in Neurology, Physiology and Psychiatry, and Principal Investigator of a cognitive neuroscience laboratory. His laboratory studies the neural mechanisms of perception, attention and memory in humans, with an emphasis on the impact of distraction and multitasking on these abilities. A major focus of his research has been on the alterations in the aging brain that lead to cognitive decline. His most recent studies explore how we can use this knowledge to enhance our cognitive abilities through the use of video games. Dr. Gazzaley has authored over 60 scientific articles, delivered over 200 invited presentations and his research and perspectives have been consistently profiled in high-impact media, such as The New York Times, Wall Street Journal, TIME, Discover, PBS, NPR, CNN and NBC Nightly News.
Martijn van der Zee

Martijn van der Zee joined KLM Royal Dutch Airlines as a financial trainee after graduating in Transport Economics and Marketing at the Erasmus University Rotterdam, Netherlands in 1995. Within the Commercial Division of KLM, he has held management positions in Network planning and Pricing & Revenue Management, before being appointed as VP Distribution & E-commerce on December 1st 2006. On July 1st 2008, this position has been included in the new joint commercial Air France/KLM organisation, as SVP E-commerce for Air France/KLM Group.
His current responsibilities include all Air France KLM’s strategies and policies concerning E-commerce to optimize all activities on and related to airfrance.com and klm.com (e-sales, e-services, e-acquisition, social media and mobile).
Bart Brandenburg

Bart Brandenburg is a Dutch MD who has lived, learned and worked on three continents. He has over 25 years of experience as a clinician and researcher in hospital and primary healthcare. At present, he is CMO at Medicinfo, a Dutch healthcare innovation company in Tilburg, and has specialized in e-health.
He is in charge of Medicinfo’s knowledge center that cooperates with national and international academic institutions.
Brandenburg participates in the Center for eHealth Research at the University of Twente. He is a member of the Social Media Working Group of the International Medical Informatics Association (IMIA). With two colleagues, he is cofounder of @tweetspreekuur, a free primary care service via Twitter. In 2010, this activity won him the Medicine 2.0 Maastricht Award.
Jan Willem Huisman

Jan Willem Huisman is founder of IJsfontein Interactive Media. Together with two student friends from the Interaction Design department of the HKU, school for the arts of Utrecht, Holland he founded IJsfontein in 1997. Jan Willem is now IJsfontein’s CEO. Their goal was to launch a company that uses the computer to develop people in a playful manner, specialized in the target group kids (soon broader audiences would be served).
The company had a great start with their game ‘Master of the Elements’, which teaches children about the basics of physics.
The game sold 150.000 units in Holland, was chosen as Amazon’s Editor Choice and subsequently released in seven countries. It ultimately won a BAFTA Award, the British equalevent of the Oscar.
IJsfontein’s philosopy ‘Playful solutions, serious communication’ is succesfully applied in three different – but often combined as transmedial concepts – ways nowadays:
• Serious gaming for (corporate) organisations (professional gaming) – IJsfontein GameWise
• Interactive communication on location (experiences using interactive concepts)
• A Family component: kids and youngsters
As the years went by more awards and nominations followed along the way. Both national (Spin Award, Cinekid New Media Award) as international (Prix Jeunesse, Japan Prize).
IJsfontein now has forty people working for the company, ranging from concept directors to marketeers and from designers to sales executives. The company develops games, websites & applications and interactive exhibits.
Jan Vesseur

Jan Vesseur (1952), MD, graduated medical school at Leiden University, The Netherlands in 1977. He worked as a resident in surgery and followed the special training for being a general practitioner. From 1980 till 1993 he had his own practice as a general practitioner in a health care centre in Rotterdam. During this period he chaired the association of general practitioners in Rotterdam and helped in the development of a electronic patient record for the GP. In 1993 he became an inspector. After several functions within the Dutch Health Care Inspectorate he became the project-chief inspector for patient safety, health IT and international affairs in 2005. He is member of board of the European Partnership of Supervising Organizations in Health Care and Social Services (EPSO), an informal network of supervising bodies in health care in Europe.
Keynote speakers will be announced as they are confirmed. Keep track of our website, Twitter and Facebook to stay tuned on updates!
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